Free Prize Inside: The Next Big Marketing Idea
The best-selling author of Purple Cow and Permission Marketing shares the secrets of creating innovative marketing approaches when traditional ones have stopped working, explaining how to find success by building one’s best ideas right into a product or service and emphasizing the importance of creativity, initiative, and strategy. 75,000 first printing.
About Seth Godin
Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He’s the bestselling author of Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, and Purple Cow.
- Publisher : Portfolio Hardcover; 1st Edition (May 11, 2004)
- Language : English
- Hardcover : 256 pages
- ISBN-10 : 1591840414
- ISBN-13 : 978-1591840411
- Reading age : 18 years and up
- Item Weight : 1 pounds
- Dimensions : 5.75 x 2 x 8.75 inches