What does it mean to be a man today? That’s the question that Italian tailor, Zegna, poses in this new campaign with the help of super star, Mahershala Ali. The point of the campaign is to show that there isn’t a single answer.

“To be macho is a broken image tied to tradition. It takes courage to show vulnerability, strength, sensitivity toward others, to dare and show eccentricities.” 

Zegna joins the other brands like Gillette and Harry’s to change the narrative of what it means to be a man.