Donald Glover Presents Collaboration with Adidas

Donald Glover Calls Rich “a Concept” with Collab with Adidas

I was at Coachella when I missed the chance of getting Donald Glover’s new shoes he is launching with Adidas. I honestly had no idea what was going on. If you followed the blog before the blog left, you knew that it was a big fashion blog, but I have a new take on fashion, and putting story first. The collaboration entitled Donald Glover Presents puts storytelling at the forefront.

The underlying theme of this collaboration is that richness can come from experiences. Donald reimagines three Adidas staples; the Nizza, the Continental 80, and the Lacombe as canvases that shown wear and tear and is inspired by subtle imperfections.

“Rich is a concept. With this project, I wanted to encourage people to think about how their stories can be told on their feet. Value isn’t quantified by what you wear, rather the experiences from them. And you make the decision on what works for you, you live through your own lens. The partnership for me is about being able to exemplify what doing your own thing truly looks and feels like.”

– Donald Glover

Along with the product launch, there will also be a series of short films that you can also see below.






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